Lean + Chasm
Fast iteration
Market expansion
Overview
Lean Chasm unites efficient product development and strategic product marketing. By combining principles from Lean Startup and Crossing the Chasm, this framework helps organizations synchronize product development with market building.
"No business plan survives first contact with the customer."
The Framework
The Lean Part
From Lean Startup, we adopt a methodology that helps organizations quickly and methodically innovate toward success.
Focus: Short-term strategy to help product development move quickly and decisively toward good market fit.
The Chasm Part
From Geoffrey Moore's Crossing the Chasm, we incorporate high-level B2B marketing strategy based on the product adoption curve.
Focus: Long-term strategy to expand market share around a new product.
Key Benefits
Synchronized Development
Align product development with market building for consistent progress
Faster Product-Market Fit
Move quickly toward product-market fit through methodical iteration
Competitive Advantage
Build sustainable competitive advantage through strategic market positioning
Navigate the Chasm
Successfully cross from early adopters to mainstream market
Informed Segmentation
Make data-driven decisions about market segmentation and targeting
Who It's For
B2B Startups
Developing innovative products that need strategic go-to-market planning
New Product Lines
Companies launching new products within existing organizations
Market Pivots
Organizations pivoting to new markets or customer segments
Cross-Functional Teams
Teams seeking to align development and marketing efforts
Apply Lean Chasm to Your Organization
Learn how to synchronize your product development and market strategy for sustainable growth.
Lean Chasm bridges the gap between building fast and building right — helping you iterate efficiently while keeping long-term market strategy in focus.