Product, Audience, Funnel
Work together
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Overview
Successfully bringing a product to market requires more than just a great idea — it requires finding product-market fit in a market segment that you can afford to communicate with. Our Product, Audience, and Funnel Templates work together to identify product-market fit, determine what customer and influencer audiences are important to success, how to message them, and how to find a cross-section that you can afford to message really well.
The Marketing Flow
The Three Templates
Product Template
Positioning with features and benefits
Define your product's unique value proposition, key features, and the benefits they deliver to customers. This template helps you articulate what makes your product different and why it matters.
Defines: What you're selling — your core value proposition and differentiation
Audience Template
Understanding and segmenting customer audiences
Identify and segment your target audiences, including not just customers but also influencers and decision-makers who affect the customer journey. Understand their needs, pain points, and how they make decisions.
Identifies: Who you're selling to — customers, influencers, and decision-makers
Funnel Template
Match messaging to your sales and marketing funnel
Map your customer journey from awareness through evaluation, purchase, and retention. Develop messaging and tactics appropriate for each stage of the funnel.
Determines: How you'll reach and convert them — stage-appropriate messaging
How They Work Together
While each template has a distinct purpose, they are designed to work together, creating a dynamic, interlocking strategy:
Product
Defines what you're selling
Audience
Identifies who you're selling to
Funnel
Determines how you'll reach them
Collectively, they help position a product across customer segments and tangential audiences that influence the customer's journey from discovery to repeat customer.
Benefits
Find the Intersection
Discover the sweet spot where product, audience, and budget align
Focus Resources
Concentrate on the most promising segments for maximum ROI
Consistent Messaging
Develop unified messaging across all channels and touchpoints
Optimize Conversion
Fine-tune your marketing funnel for better conversion rates
Data-Driven Decisions
Make informed choices about market strategy backed by analysis
Get the FREE Templates
Download our Product, Audience, and Funnel templates and start finding your product-market fit.
These templates help you find the intersection of what you can build, who will buy it, and how you can reach them affordably.